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Exhibition Stand: What You Should Be Doing

Expanding market share is often on most companies’ yearly top five goals. One way to do this is by joining trade shows, fairs, and exhibitions. These are events where you can interact with current customers and gain new ones. If you plan to join such an event, you’ll need to put up an exhibition booth that not only catches the eye of potential new clients but reels them in.

To achieve this, you need a creative and dedicated team behind you plus an outside company to supply your design requirements. Here are some of the things you should be doing when putting up an exhibition stand:

Gather Intel

Fairs, exhibitions and trade shows have been going on for many years. Once you have a well-thought out concept in mind for your own exhibition stand, find out if your concept has been done before and how it was executed. You don’t want to look like a copycat. You would want to learn from others’ missteps as well as what they did well. If you like their exhibition stand, find out which company they hired to help them design, construct, and install the booth. This makes it easier for you to work with the best professionals in the business.

Make the Most Out of Your Space

Renting space in trade shows is not cheap. Make sure to get the most out of the limited space you can lease. But, you don’t want a booth that is too crammed and claustrophobic. Create a design that effectively markets your business but at the same time allows for a good flow between booth attendees and your staff. If your floor space is relatively small, think of building upwards. This will make your booth appear bigger.

Use Technology Effectually

If you feel there’s a ton of information that you want to share, create computer-based interactive presentations, simulations, games, and more. You can pack more material in the computer than on one wall of your stand. Having an app, not just a website, for your product or business is also a good way of extending your exhibition. This way, your customers will have access to the latest information, events, or promotions from your company

Train Your Team

Even if you have the best stand in the exhibition, this will not matter if the staff manning the booth are not knowledgeable, experienced, and customer-savvy. Make sure that your team has all the right information at hand and can operate all the technology you have on display. Each one should have first-hand experience in being part of a booth or at least have a mentor to learn from. Most importantly, all members of your exhibition team should be people friendly. Select charismatic yet professional individuals to represent your brand.

Designing and putting up an exhibition stand that brings people to your booth is easy if you work with a company with experience and listens to your needs. Creative Creations is that company. They can design and create a bespoke exhibition stand for you with the right layout, illustrations, graphics, and signage that will lure new customers. Call Creative Creations today and let them help you make your exhibition booth stand out above the rest.

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